Journal
Field notes from the studio.
Short essays on the work, written by the people doing it.
2026 · 05
Why we measure law firms in revenue, not features.
A short note on the only metric that matters when you sell software to a law firm.
Coming soon →
2026 · 04
How to win the bazaar in one quarter.
The merchandising playbook our commerce partners use to lift traffic 30% and sell more of the right thing.
Coming soon →
2026 · 03
The studio model: why we ship faster with seniors only.
On building a deliberate team and what we refuse to staff with juniors.
Coming soon →